There's a saying that beer is an acquired taste.
"Craft beer changed my whole out look on drinking beer."
I realized there were a number of flavor profiles to beer, and that each of those could be tweaked to the individual taster's liking.
If you like a particular flavor you can create it!
In the 80's I became a home brewer working overseas and I had the opportunity to taste beers from different countries and regions of the world. It all starts out with the same ingredients - barley, wheat, and hops. It's all the same, but it's fascinating how many different flavors there are. I wanted to see how they got all of the different flavor profiles - from the same thing.
Fast forward 30 years, I've transformed my hobby into the business venture called LOCO Meaux.